Тourism Мarketing

Tourism marketing is a relatively lesser-known concept in Bulgaria. In the recent years, however, the demand on this kind of services has increased dramatically for a number of reasons. The approach on tourism has become more professional, bearing in mind the fact that this activity is an amalgam of a variety of services and products. The perception of tourism only as accommodation and food service activities is long forgotten and nowadays tourism product is understood worldwide as a spectrum of services related to provoking emotions and pleasant experience. Offering a variety of tourism services, which can satisfy the demand of various types of tourists, is among the main priorities of the ones working in the tourism industry in Bulgaria. This requires comprehensive knowledge and skills in various areas, which often causes stringent limitations to the development of the tourism potential of a given region. This is the moment when we provide assistance – Book Boutique’s professionals. Thanks to our extensive experience and the various project, during which we acquired it, we possess the capacity and the expertise to assess the potential, to establish a strategy, to create and develop a high-quality and competitive tourism product.